MANILA, Philippines -- To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a new campaign – "It's Blue, What Else Matters" -- which has gone viral on the Internet.
The one-and-half-minute film featuring some of Chelsea's biggest stars including Juan Mata, David Luiz, Gary Cahill and club captain John Terry.
"I have really enjoyed being part of this day, I would do anything for this club and to show my passion for being a Blue means everything to me," Luiz added.
According to adidas, the campaign was created "based on the insight that Chelsea can clearly own 'blue' as a color."
"Not only do they sing about it, but they are the only club in the English Premier League that call themselves 'The Blues.' Seeing the players take part and show their commitment to the color and the lengths that they will go to will inspire the fans and show the club as they have never been seen before," adidas said.
Link: [Live -] Online - TV] Randers FC - FC Nordsjælland - Danish Superligaen
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